![]() Chan Kim and Renée Mauborgne, authors of Blue Ocean Strategy, it argues business has become too focused on disruption. Why attack well-entrenched incumbents when the world offers so many opportunities to create value in undefined markets? CEOs would do better for themselves and for society if they pursued nondisruptive innovation. ![]() Ever since Clayton Christensen published The Innovator’s Dilemma a quarter century ago, “disrupt or be disrupted” has been a byword of business. But a new book out this week, Beyond Disruption, challenges that conventional wisdom. Written by W. ![]()
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